Anastasiya

Lutskova

Aspiring and Young Digital Marketing Nerd with Passion for Innovation

Hello there!

I am Anastasiya Lutskova, a young and aspiring marketing specialist with a strong desire to experiment, create, and initiate something exceptional and unique.

Here, you will learn about my achievements and forthcoming plans.

I am looking forward to any ideas exchange and possible cooperations.

Drop me a line!

Discover my Academic Journey

  • Dual Study Program (Bachelor of Science): Business Administration

    Field of Study: Strategic Business Management 

    September 2018 – October 2021

    Hamburg, Germany

    Relevant classes and courses:

    1. Marketing Management (Consumer Behavior, Market Research, Marketing Strategy, Product Management, Pricing and Revenue Management, IMC, Digital Marketing, Marketing Analytics, International Marketing, Advertising and Promotion, Brand Management, Services Marketing, Distribution and Supply Chain Management)

    2. Entrepreneurship and Organization

    3. Strategic and Project Management

    4. Fundamentals of Information Systems

    5. International Business and Emerging Markets

    6. HR Management

    7. Finance and Managerial Accounting

    8. Introduction to Investment and Finance

    9. Micro-/Macroeconomics

    Topic of the Bachelor’s thesis: An Innovative Business Model for ILLIES Engineering Taipei LTD.: A Comprehensive Business Plan for a Post-Industrial Textile Waste Recycling Facility

    Credits: 180  

  • Professional Training in International Trade and Commerce

    September 2018 – October 2021

    Hamburg, Germany

    Relevant courses

    1. International Business operations

    2. Commercial Management and Controlling, Organization

    3. Economics and Social Studies 

HSBA Storytelling

  • Co-founder of the Cosmetic Brand BylorBeauty

    January 2020 – January 2022

    Gilan Province, Iran

    Relevant Responsibilities 

    1. Foundation and establishment of BylorBeauty brand

    2. Brand Development and Product Creation

    3. Strategic Investor Engagement

    4. Supplier Relationship Management

    5. Development of Marketing Strategies 

    6. Establishment and Cultivation of B2B Customer Relationships

    7. Cross-department coordination 

    8. Diverse Team Building and Leadership 

    9. Development of E-commerce

    Key achievements:

    1. Led BylorBeauty brand establishment, achieving strong market recognition and reputation

    2. Managed end-to-end brand development, creating an appealing product line aligned with target audiences

    3. Directed creative team, delivering captivating branding, packaging, and promotional content

    4. Drove investor engagement with compelling presentations, securing business support

    5. Successfully navigated supplier relations for consistent quality and favorable collaborations

    6. Executed marketing strategies, boosting visibility and revenue

    7. Fostered personalized B2B relationships through personalized interactions and feedback collections

    8. Aligned creative, marketing, production, finance, and law departments for seamless operations and unity

    9. Built a diverse team through effective recruitment incl. hiring, training and mentoring employees

    10. Developed an e-commerce strategy, which notably elevated online sales via platforms like Digikala and Zanbil

    Challenges and Closure: 

    1. Despite the brand’s initial success and achievements, BylorBeaty faced significant challenges due to a difficult political and economic situation in the region

    2. The closure of BylorBeauty was a result of external factors beyond the co-founder’s control, and it marked the end of a promising venture that had shown great potential in a more stable environment

Co-Founder Experience

BylorBeauty Porfolio

Discover my Career Path

Germany

  • Dual Student & Junior Marketing and Portfolio Manager

    September 2018 – November 2022

    Hamburg, Germany

    Relevant Responsibilities

    1. Portfolio Management

    2. Development and Implementation of alternative Business Models

    3. Stakeholder Relationship Management

    4. Customer Database Management

    5. Strategic Product Planning

    6. Project Management

    7. Market research

    Key achievements

    1. Successfully curated a machinery portfolio with a focus on recycling and pharmaceutical engineering solutions

    2. Developed and implemented an alternative business model of a Post-Industrial Textile Recycling yard in Taiwan, optimizing resources utilization and driving sustainable growth of textile customers

    3. Contributed to the implementation of an efficient customer database system, enhancing customer engagement and reducing response time by 30%

    4. Expanded the portfolio by successfully onboarding three strategic partners within the sustainability sector

    5. Developed and executed a product roadmap that aligned with customer needs and market trends, leading to a 5% boost in market share

  • Junior Project Manager

    January 2023 – January 2024

    Hamburg, Germany

    Relevant Responsibilities

    1. Project Management for Pharma Digital Initiatives

    2. Coordination of Creative Design and Content

    3. Development of Targeted Email Campaigns, Custom Micro Campaigns

    4. Collaboration with Cross-Functional Pharma Teams

    5. Design of printed materials, platform content

    6. Create reports (incl. competitor analysis)

    Key Achievements:

    1. Assistingintheplanning, execution,and monitoring of marketing campaigns for pharmaceutical clients, ensuring timely and successful projectdelivery

    2. Overseeing creative design and content creation for the customer, ensuring consistent messaging across platforms

    3. Developing and Execution of email campaigns with a 30% conversion rate

    4. Leading a cross-functional team in the development of a comprehensive omni-channel campaign for a new drug launch

    5. Conducting through competitive analysis, leading to improvement in marketing positioning through data-informed strategies

  • Marketing Managerin

    January 2024 - to date
    Hamburg, Germany

    Relevant Responsibilities

    1. SEO copywriting for blogs and landing pages

    2. Creation and optimization of web pages

    3. Social media management (organic and paid)

    4. Content creation across multiple platforms

    5. Setting up and implementing marketing campaigns

    6. Conception and execution of marketing strategies

    7. Development of AI-powered creative solutions

    8. Branding and brand identity management

    9. Email marketing and automation

    Key Achievements:

    1. Led marketing campaigns for stars like Sammy Hagar, Rob Prior, and Snoop Dogg

    2. Increased organic traffic by 45% in 12 months through strategic content and web improvements.

    3. Managed organic and paid campaigns, boosting Instagram followers by 50% and engagement by 30%.

    4. Developed high-quality content, strengthening brand recognition and increasing awareness by 25%.

    5. Planned and executed multi-channel campaigns with an average 4:1 ROI, driving lead generation by 40%.

    6. Designed targeted email campaigns, increasing open rates by 35% and conversions by 25%.

  • Marketing and Portfolio Manager

    June 2022 – August 2022

    Ho Chi Minh City, Vietnam

    Relevant Responsibilities

    1. Improvement of Online Presence

    2. Portfolio Management

    3. Market Research

    4. Project Management

    5. Product Presentation

    Key achievements

    1. Contributed to the company's online presence within the Vietnamese digital landscape, leading to 20 % surge in social media followers and a substantial increase in website traffic

    2. Successfully curated a machinery portfolio with a focus on recycling and pharmaceutical engineering solutions

    3. Conducted comprehensive market analysis, leading the identification of strategic entry points for the company's expansion into Cambodia

    4. Led the on-time, on-budget installation of a complex pharmaceutical machine, ensuring a smooth production start and operational efficiency

    5. Organized the training sessions for the sales team, enhancing their product knowledge and improving their ability to communicate product benefits to the customer

Vietnam

  • Junior Business Development Management

    January 2019 – December 2021

    Minsk, Belarus – Tehran, Iran

    Relevant Responsibilities

    1. Portfolio Management

    2. Lead Generation

    3. Strategic Product Planning

    4. Supplier Relationship Management

    5. Customer Database Management

    6. Market research

    7. Project Management

    8. Learning and Training

    Key achievements

    1. Successfully curated and expanded a machinery portfolio with focus on machinery for the tobacco production

    2. Successfully fostered a strategic partnership with the biggest European tobacco machinery supplier Koerber Technologies, optimizing supply chain efficiency

    3. Contributed to securing a long-term contract with a major tobacco manufacturer in Iran, resulting a deal that significantly increased the company's sales and solidified its position as a trusted supplier in the industry

    4. Conducted comprehensive market researches and provided critical insights about the  needs of Iranian tobacco industry, resulting in a 30 % boost in customer satisfaction

    5. Conducted comprehensive competitor analysis, enabling the team to tailor lead generation strategies and gain competitive edge

    6. Contributed by setting up a responsive technical support system, which lowered customer downtime by 15 %

    7. Successfully managed machinery supply projects, ensuring successful delivery

    8. Played a pivotal role in securing a partnership with a major Iranian tobacco industry player, expanding market presence

    9. Recognized for exceptional communication skills, receiving positive feedback from prospects and strategic clients

    10. Played a key role in improving the company ’s brand visibility through effective networking efforts

Between Belarus and Iran

Volunteer Initiatives

  • Digital Marketing Volunteer

    September 2022 – November  2022

    Hamburg, Germany

    Relevant Responsibilities

    1. Spearheading of impactful email campaigns

    2. Utilizing of metrics to enhance strategic approaches

    3. Collaborating for content calendar precision

    4. Crafting of on-brand social media content

    5. Engaging online community and nurturing relationships

    Key achievements

    1. Improved the organization's email subscriber segmentation, resulting in more targeted and relevant email content

    2. Successfully executed three email campaigns, resulting in a 25% increase in open rates and a 10% rise in click-through rates

    3. Developed and scheduled social media posts that contributed to a growth in followers and increase in overall engagement

    4. Created visually appealing social media graphics that effectively communicated the organization's mission and events

    5. Significantly increased online community engagement by 15% within three months, establishing deeper connections and fostering brand loyalty through personalized interactions 

  • Active participant in the #WearetheBelorussianForest initiative; engaging in the ecological preservation of Belorussian forests by leading and participating in plastic cleanup initiatives

Foreign Languages Collections

RUSSIAN (FIRST LANGUAGE)

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BELORUSSIAN (FIRST LANGUAGE)

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UKRAINIAN (FIRST LANGUAGE)

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GERMAN C2

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ENGLISH C2

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SPANISH A2

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RUSSIAN (FIRST LANGUAGE) · BELORUSSIAN (FIRST LANGUAGE) · UKRAINIAN (FIRST LANGUAGE) · GERMAN C2 · ENGLISH C2 · SPANISH A2 ·

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An app for sleep and meditation will be launched soon.

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